Business Names and Trademarks

​Deciding whether you need to register a busin​ess name, a trademark or both is an important decision. Registering your business name alone does not establish trademark rights.

Our office only compares business names to other ​ names in the Oregon Business Registry database for availability.

What is the Difference?

A business name is the name that a comp​any uses to do business.

A trademark is any word, phrase, symbol, design or combination thereof that identifies and distinguishes one source of goods or services from another. A trademark is used to help establish and protect intellectual property rights, including a business name.

When Should You File Both?

If a business name is used on the product​s themselves to identify the source, it may also be a trademark.


The United ​States Patent and Trademark Office provides comprehensive information. 

You can find existing trademarks using the Oregon Secretary of State Trademark search:

  • Trademark images can be displayed, including the filed registration form:
    • Scroll right in the window and click the trademark's Image Link.
    • Click any of the PDF's links that display
    • Click "View/Download" to view or download the registration and filed images.
For more information about business names and trademarks, visit the National Association of Secretaries of State website.
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